Brand,
Marketing & Communications
Expertise
Strategy & planning consultancy
Resource for hands on transformation delivery
30+
Years Senior Leadership Marketing Experience
B2B & B2C
Financial/Professional Services, FinTech & Technology sectors
25+
Marketing Assignments
Interim and Fractional Expertise
Resource for growth and operational change programmes - regulatory, proposition, brand and M&A
Consultancy
Comprehensive consulting to guide you in Brand, Marketing & Communications strategy. Scale growth, Go to Market proposition and operational change
Integrated Planning
Tools, templates and techniques to map customer journeys and enable acceleration through integration.
Organic SEO, keyword and paid search.SEM, social, email and automation.
Operational Excellence
Operating models, process workflow, structure, risk management, budgeting.
Marketing tech stack infrastructure/integration – CRM, analytics, AI, decisioning, automation and performance dashboards.
Brand Strategy Development
Purpose, Value Proposition & Culture
Brand archetypes, frameworks, values, market and employee value propositions.
Tailored strategies to define and differentiate.
Activation to embed internally and build presence and saliency.
Campaign Planning & Activation
Creative, disruptive and highly effective multi-channel campaign strategy and planning.
Narrative positioning and storytelling, segmentation, ICPs and personas.
Acquisition and demand generation, funnel planning. retention and ABM .
Internal Communications and engagement.
Training & Workshops
Improve performance. Brand & Marketing training and strategy, planning and creative ideation workshops
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